Is the profession an outdated notion Essay Example | Topics and Well Written Essays - 500 words

Is the profession an outdated notion - Essay Example actice, such as information systems and controlled professions such as medicine and law where loss of member ship leads to loss of the right to practice. Professional ethics connotes the conduct, behaviour and practice of professionals. There are numerous advantages of being part of a profession; some of these are as described in the sequel. First, the professional body issues certificates that the professional has met rigorous standards recognized by the professional body. Secondly, the employers respect these certifications. Thirdly, the professional body would often reviews and verifies these credentials. Fourthly, the liability claims if any will be limited. Fifthly, such certification is a fundamental standard. Finally, the professional is made accountable for his professional actions. Profession covers a wide range of activities such as sports, journalism, choreography, law, medicine, information technology, police, army, etc. Hence, professional ethics vary from profession to profession. Another factor which is to be kept in mind is that such professional ethics may not be applicable or available in all the professions. Another important factor to be considered is whether these professional standards are compulsory or obligatory and whether such a code of ethics is practicable. A major constraint in this regard, is the difficulty of implementing such a code in the multitude of professions which have proliferated in today’s society (Davison and Kock, 23 September, 2004). If one considers the police profession, in this perspective, then one observes that one of the biggest disadvantages, inherent in this profession is the gaining of the impression that one is exclusive and that other members of society are not good enough. This tends to make policemen, all over the world, forget that most citizens are good people. The habit of viewing everyone as a law offender develops due to dealing mostly with criminals and other law –breakers, during the course of

International Marketing Essay Example | Topics and Well Written Essays - 1000 words - 2

International Marketing - Essay Example Consumer attitudes consist of three main components, affective, cognitive and behavioral component (Pride et al, 2011). The cognitive component refers to the buyer’s knowledge and information about a product. The affective component is the buyer’s feelings and emotion towards the product. Lastly, the behavioral component consists of the actions of the buyer towards the product. Marketers should seek to identify and understand all this components of the consumer attitudes in order to ensure the success of a product. According to Hassan and Samli (1994), the country of origin effect is defined as the influence that a country’s manufacturer has on the negative or positive judgment of the consumer (Doole & Robin, 2005). There are many methods that can be used by marketers to gauge buyers’ attitudes. One simple method involves questioning the buyers directly. This helps marketers stay informed on the buyers attitudes and identify what the buyer wants exactly. I n 2007, a survey by The Roy Morgan Research reported that 89% of Australian consumers are looking for fresh food that is grown in Australia. 74% of this buyers said that they wanted Australian fresh foods in order to support local businesses and farmers. This research points out that advertising fresh products as Australian-grown is a smart marketing strategy especially when targeting Australian consumers. Therefore, if buyers have a strongly positive attitude towards the country of origin, the marketers should consider playing up the country of origin in its marketing strategy and communications. Another example of this is the 1990s’ Volkswagen’s â€Å"Fahrvehrgnugen† campaign. It asserted the company’s German roots despite the fact that many of the cars that it sold were assembled in low-wage countries such as Mexico. Buyers will, therefore, buy this products since Germany is associated with quality and reliable products. For the same reason, people opt to buy other German made cars such as Bosch and BMW (Chasin & Jaffe, 1979). Likewise, Switzerland is known worldwide for its precision. Watches from Swiss are legendary the world over and for this reason; buyers are even willing to pay a higher price for them (John & Jagdish, 1969). On the other hand, marketers tend to have an uphill task when combating the buyer’s negative perceptions of a product’s Country-of-origin. Russia and South Africa are examples of two countries where marketers experience hardships when marketing their products. Although Russia is well known for producing high quality vodka, many buyers avoid using its products since they still term the country as a communist country (Chasin & Jaffe, 1979). Likewise, South Africa is synonymous with producing very fine wine and at very attractive prices. However, American consumers have been reluctant to buying this product due to their negative perception about the country resulting form the apartheid era al though it has ended (Christopher, 2001). Another country experiencing negative bias, especially in United States, is Vietnam. In countries where negative bias is in existence, marketers should downplay the country of origin especially in packaging and the product’s marketing communications. By doing this, buyers will have less knowledge about the country where the product originated from, and this may result in increased sale of the